Times Change. Generations Evolve.
Our Commitment remain the same
For every generation of Indonesian families, our promise has always been the same. We commit to built experience that outlasts any single purchase. A relationship that lasts.
Leading intelligent mobility ecosystem through unique customer journey
For us, leadership is not merely measured by numbers, but by the sanctity of the trust you place in us. We are here to redefine the essence of loyalty through service that transcends expectations.
To consistently deliver the best for our stakeholders, our entire management and staff uphold behavior grounded in the company’s core values: Adaptive, Sincere, Customer-centric, Ownership.
From generation to generation, we have always been here.
A generation of families was growing, moving, and building. They needed more than a place to buy a car, someone they could rely on. This is the foundation for everything we built on.
For more than three decades, ASCO has been part of the Indonesian family’s journey present at every milestone, from city streets to the far reaches.
Through every economic shift, every new road built, and every family that grew… WE WERE THERE.
1989
ASCO opens its first showroom
Founded by Stanley Atmaja with a single conviction: Indonesian buyers deserved a dealer built on genuine commitment.
1990's
Expanding across Indonesia
ASCO grew its footprint beyond Jakarta to better serve the families who grow and evolve into new locations and new chapters of life.
2000's
Consistent excellence in customer service
ASCO recognition as one of Indonesia’s most trusted authorized dealer networks. A reputation built entirely through ownership experience.
2020's
Multi brands expansion. The same ASCO Experience
ASCO became the authorized dealer for Chery, Jaecoo, iCar, and Lepas in Indonesia, bringing 35 years of experience to the country’s most exciting new automotive portfolio.
35
+
Years of Legacy
30
K
Customers Served
40
+
Dealers
3
K
Cars Delivered
4
Brands
35
+
Years of Legacy
30
K
Customers Served
40
+
Dealers
3
K
Cars Delivered
4
Brands
Today and Beyond
A new generation of drivers.
The same ASCO experience.
ASCO Automotive is one of Indonesia’s leading automotive groups, established in 1989 under the brand Adira Mobil. In 2004, the company rebranded and sharpened its business strategy, adopting the name ASCO Automotive.
Anticipating the automotive market dynamics of 2026, ASCO Automotive is proud to announce a strategic transformation through a partnership with Chery Holding Company. This milestone marks a new chapter for the company as the official dealer for four premier Chery brands.
